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THE BEST LIST CREATES THE BEST DIRECT MAIL CAMPAIGN
The success of our direct mail program is simple. Get the best list available and
make the message relevant to the mail recipient. To get an above average response
rate, you have to deliver your mail to the customers that are most likely in the
market to purchase a vehicle and will take action. CustomerFunding.com takes great
care to ensure that the lists you choose are timely (new), accurate, and privacy
compliant.
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Saturation List
Delivers mail to virtually every deliverable mail address in the targeted area.
This list has the ability to reach more customers and is on of our most economic
lists.
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Credit Score
The credit score list is compiled from National Credit Bureaus and complies with
the FCRA (Fair Credit Reporting Act). This list is most used with "firm offers of
credit" in the automotive marketplace. We filter for over 100 credit attributes,
including credit score, geography, phone numbers, open auto information, and the
credit related demographics.
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Title Data
The most comprehensive auto related information available. This list provides owner
information, address, make, model, and year data. This list is essential if you
are targeting customers that have previously purchased a specific vehicle within
the last 24 months. The data is not DMV data, nor is is purchased from the state,
but is compiled from various auto related retail services. This data complies with
the DPPA and Shelby Act of 2000.
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Bankruptcy List
The Bankruptcy list come straight from nationwide courthouses. Each day the records
are compiled and processed by state-of-the-art technology to get you the most accurate
data that will increase the effectiveness of your mail campaign.
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Name And Income List
This list porvides excellent market intelligence. You can decide on age, name, income,
address, phone (where available), length of residence, college addresses, certain
life events, and occupation. There are over 300 available filters that can be used
to reach your target demographic
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Propensity Modeling
The propensity modeling uses existing customer data and other exclusive data resources
to analyze current and future vehicle purchasing characteristics and to test and
improve marketing campaigns. The Propensity Model relies on data from household
demographics, vehicle purchase history, and neighborhood demographics. This is our
most comprehensive list to identify best customers, to predict how much customers
are likely to spend on their next vehicle, to reduce mailer cost, and improve list
performance.
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Dealership Data
One of your greatest assets is your previous customers and we can help you retain
their business. CustomerFunding.com will take your dealerships customer database
and run it through our proprietary LeadMatch™ technology to update the information.
We then remove duplicate records and make the data ready for analysis. Reports will
be generated to determine the exact criteria used to isolate the perfect customer.
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Lease And Loan Termination
Targets customers that are likely to buy within 45 days based on lease termination,
length of time since loan origination, and paid-off loan balances with no recent
auto purchase.
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